The
SINGLE-MOST Important "Golden
Rule" For
Building Your Website On A "ROCK
SOLID"
Foundation...
In today's lesson, we're going to continue
building our "virtual e-store" and focus on some basic design elements
that will GUARANTEE we lock up an unfair advantage over any competition we might
encounter in our niche'...
Just to recap a bit, in Lesson
2, we discussed the 3 Key ingredients necessary
to snatch up instant, highly responsive traffic to our website.
No... we didn't get into a specific
traffic plan (and rest assured we will). We simply began laying our
foundation and we also prepared our "game plan".
Do you remember what the three key
ingredients we discussed are?
An easily targeted "laser
tight" marketInteresting content to write about
in the marketplaceProducts readily available to
generate both front and backend sales
Bravo!
So now... Are you ready to jump into Lesson
3?
Great... Let's get to work!
Do you remember why it's imperative to our
success that we begin building our site with a solid foundation?
Well, we learned that without a
solid foundation our "business" won't stand a snowballs chance in hell
of survival - especially long term. So we need to begin construction on a
rock solid foundation...
So what should our "rock solid
foundation" consist of?
YES.... OUR CUSTOMERS!
Absolutely correct!
Never lose sight of the fact that our
customers are the sole focus of our business. More importantly,
building our email list of customers is going to be our websites primary
goal as we begin and continue to build upon our foundation.
Not sales!
Not fancy web design awards!
Not putting up links to dozens of
affiliate programs!Not adding thousands of products
that will make us a ton of money!
Nope! None of the above! Our Primary
#1 Goal as we build our website is:
 | BUILDING AND CONTINUALLY ADDING TO OUR CUSTOMER LIST? |
Simple!
Each and every design element we
implement into our website will be focused around building our list.
I know this might seem a bit confusing to
you at first, but for now you'll just have to trust
me! ;-)
The primary purpose in |
Don't stress...
We're going to discuss the exact methods
involved in bringing traffic to our site as well as "selling our
stuff" via drop ship suppliers to make a profit in later lessons, but for
now we're primarily focusing on designing our site around our first "Golden
Rule" - building our list.
Got it? ... Great!
Very quickly... Let me offer you a real
world example just to illustrate why our list is so important and needs to be
our primary focus...
 | "I just love hammering an important point home using examples - can't you tell?" |
Please Think about this... How are you reading this Yup! You guessed it! And guess what?... Now So whether you realize it or not, In return... I'm now committed to you and to Hopefully, you'll then begin to I will try to enrich your life in Best of all, I now have a I can't do that on my website My goal is that you will come to If I reach my goal... You might But guess what?... That's My only focus right now is You placed your trust in me by
Chances are you visited my But at least you took the time to If I hadn't designed my whole But that didn't happen... did it? Why? Because I'm smarter than that. So what did I do to prove that? I offered you something of value I already knew what you'd be
It might even be a combination of But I understand your needs ... Information and tools to help But if I don't deliver on my I'll go out of my way if Why is that so important to me? If I deliver what I promised, And in the future... I may have a new product I'm It could be a new service I'm It could be an affiliate The bottom line... If I continue That, in turn, may convert to a If you liked what I offered in So now do you understand the I think you get the idea... Before I finish up with this
That's five ways I'm offering an Not one simple link that says Plus... the offers for my free My point here is this... Your primary focus when designing Once 2 out of 10 are signing up Once you're getting 3 out of 10,
|
So let's jump right into our "virtual
e-store" and see what we can do to focus our website around building our
"FOUNDATION". You've seen from the examples above how I've done
that with my websites.
Now, we just need to transfer that
knowledge into an e-commerce website -- and it'll be simple as you'll soon see.
Remember the theme of our website - the
targeted niche' we're going to focus upon? We decided on a cooking theme
with a little extra spice to tightly define our laser targeted niche'.
Now, let's think back to what we discussed
in lesson 2 and take a look at our competition. They simply designed an
e-store with everything imaginable "FOR SALE" on their site.
Just picture the scene...
"We Stock Over 5000
Products For You
To Choose From!"
Hmmm.. Nice logo. Professional
looking site... Lots of products...
Are ya' scared of em?
Shame on you!
Do you think they'll make a lot of sales
from eager to buy customers (if they could even get customers to visit their
site with all the competition out there!)
NOPE! Guess
what? WHO CARES! There are hundreds of other cookware sites
on the net! What do they have to offer me - the customer - that others
don't? I've seen all this before a hundred times!
Better prices? - Let me check!
I'll leave now and do some comparison shopping online! CLICK... You've
just lost a customer!Free Shipping? - Ya Right! You probably
jacked up prices so you can make me think I'm getting a great deal!
I'm not stupid! Goodbye!Sales and specials? - So does you're
competition! Everybody's got a sale going on! This is the
Internet for goodness sake!The best service? You better give
me good service or I'll tell everybody not to EVER buy from you! Word
travels fast online!Over 5000 products? That really
doesn't impress me! Wal-Mart has over 5 MILLION! Maybe I should
go there to buy something! CLICK...BYE!
So tell me Mr. or Mrs. website
owner... Why should I buy from you? What's in it for me? And by the
way - the clock's ticking!
You got 10 seconds or I'm leaving! I'm very busy!
Sound crazy? Well..
It isn't!
That's exactly what customers are thinking
as soon as they arrive at any website.
NOT FOR A MINUTE will they be
thinking to themselves...
WOW! What a nice logo - I think I'll
buy something!Look at that! FREE SHIPPING!
These folks are really nice to offer that!Great Service! Whew! I
always wanted great service!Look at all the products! Wow
I'm impressed!Yikes! Look at all the sales!
I'm buying something right now before the sale ends!
Forget about it!
They're all in a hurry and want to know
immediately if this website has something VALUABLE to offer them that others DO
NOT! If not... SEEEE YAAAA!
Customers don't care about you or your
business! Sad but true...Get over it!
"What's in it for me?"
That's their only concern!
So that means you only have a few seconds
to grab their attention and show them exactly "WHAT'S IN IT FOR THEM.
You want to hit them over the head with a
baseball bat and stop them in their tracks by presenting them with a HUGE
benefit they get IMMEDIATELY for visiting your website. That's your
primary job as an astute website owner!
Know your visitors and give them something
they want... FREE!
You've already spent a lot of time
"rolling around in the mud" and getting all dirty just to get that ONE
visitor to your website...
This isn't the time to waste all your hard
work and efforts on a fancy logo or "SALE! SALE! SALE! flashing all over
your site!
Who Cares!
The competition is advertising SALE! SALE!
SALE! all over their site!
You're going to do something very
different!
Why?
Because together you and I are much smarter
than that! We know we've only got a few seconds to grab this customers
attention and offer him or her something of real value - FREE - just for
stopping by. Something nobody else is offering...
And guess what? If they take us up on
our FREE offer, we've just strengthened and expanded our foundation! We've
got their email address in our customer list. We can now follow up with
them from time to time and clearly demonstrate to them EXACTLY how and why they
should do business with us. We're going to create a relationship with our
new customer and present them with offers they simply can't refuse. We'll
soon know so much about them that we'll hold an unfair advantage over our
competition.
Exciting... isn't it?
Okay, so now that we know what 99% of our
competitors are doing - SALE! SALE! SALE!... LOWEST PRICES AVAILABLE! FREE
SHIPPING! BEST ON THE NET! LARGEST SELECTION! BLAH... BLAH...
BLAH...
We know what we're NOT going
to do...
So lets take a look at our homepage.
Remember... our only focus is strengthening our foundation.... Right?
Click on the image above or Click
Here to visit our homepage LIVE!
SIDEBAR:
Let me take a moment right now and
offer my quick "two cents" before we proceed further into our
lessons. I chose the theme "cooking" for our website and
tightened it up to bring us to our targeted niche' Candle-Lite Cooking.I could have chosen a hundred (maybe
even a thousand) different themes but I chose this theme purposely - for a
few good reasons:
First, I hate boring stuff!
Plain and simple! I want you to enjoy this course and also find it
entertaining! Yes, Candle-Lite Cooking might be a stretch of the
imagination but I intended it to be that way! I want to be sure to
get my point across to you that it doesn't matter what you're selling
online - the basic ingredients of your website will always remain the
same.
I wanted to push the limits of
your creative imagination so you can clearly see that it doesn't matter
what "STUFF" you'll be selling online - the point remains that
you need to offer some valuable and interesting information to your
website visitors at first contact.
I also wanted to be able to
demonstrate (on an extreme scale) just how easy it can actually be to
take any topic - even a topic as general as cooking - and spice it up to
create interest in that topic.I think I've accomplished all those
and then some!So, as you watch and learn and we
continue to build our website, keep all these points at the forefront of
your mind.
BE CREATIVE!
BE DIFFERENT!
STAND OUT FROM THE COMPETITION!
LET YOUR ORIGINALITY SHINE
THROUGH!Your customers will appreciate you
so much more for it...
So there you have it! Our homepage is
in it's first draft.
I can hear the applause now!
Yes, we may add a few tidbits here and
there. We might even cut out a link or two. Perhaps we'll think of
something "Phenomenal" before we launch the actual site and add it in
later, but at least we've got a solid game plan and our first draft completed.
Most important of all:
We're original and different
We're offering something extremely
valuable just for stopping by...We're focused only on strengthening our
foundation...
Rest
assured... we're in much better shape already than any of our competition!
Well, that's going to do it for lesson 3.
In upcoming lessons, we are going to cover
a few other key elements we need to incorporate (GOLDMINES), how and where we'll
define our links from our homepage, and we'll talk about several "Secret
Weapons" that will surely guarantee we get the highest response to our
newsletter offer.
So, until next time..
See you at the top,
Mick Phillips
P.S. I'd Love to hear your comments or any
feedback you might have about this course. Please send your comments to admin@mb-digitalenterprises.com
http://www.mb-digitalenterprises.com/Recommends/profitmatic/
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