Thursday, December 13, 2007

How to Select the Right Product to Promote

Hi Friends,



Welcome to another issue of "Benjies-Bytes".



This issue includes...



1) "How to Select the Right Product to Promote"



2) "Weekly Marketing Freebies"



3) "A Killer Product Idea"



4) "The Importance of Writing Compelling Copy"



5) "Tell Us What You Think!"





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>>>>> The 60 Second Weekly Tip <<<<<

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How to Select the Right Product to Promote!



Not all products are created equal. In fact, that is

probably the driving motivation behind your decision to

sell affiliate products if the first place.



If you decide to pick your product from a list on

Clickbank, select very carefully. Rather than haphazardly

selecting the product with the highest commission, look for

ones that have the highest gravity ratings.



The gravity rating is basically a measure of the products

popularity and the ideal rating of a product to promote is

between 50 - 120. Any rating above this may mean the

product is too popular, and as such you will have extreme

competition and may find it difficult to compete.



But you can be assured of one thing...



If a product is popular, a lot of people are buying these

products and you can almost guarantee they are better than

other products for sale within that niche.



A good way of getting people to buy through your link



rather than your competitors is to give bonus's'



Don't have any to give? Not a problem just go to the link 



below and you can pick up 50 Products with resell rights



For just $17.This is for my subscribers only.



Click Here



In addition to picking good products, you also want to get

your timing right. Here's a stupid tip that will illustrate

my point...



...it's pointless promoting garden hoses during winter. No

one will buy.



Focus on products that a lot of people want NOW, and if

their popularity just surged, now is the best time to get

in the market.





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>>>>> Weekly Marketing Freebie <<<<<

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Why do so many online businesses struggle to achieve their

full potential and what can YOU do to make sure you

maximize the chances of success?



If you don't know the answer to this, I urge you to

download this report today and get reading. It contains

information that really CAN help you to move to the next

level....



Click Here



Inside you'll find no hype, no BS and no sales pitch! Just

essential information that is guaranteed to help you to

take things to the next level.



...........



Here are 3 of my most popular freebies in case you missed

them in previous issues:



1. Camtasia is a great way to create your own videos and

today they have released version 3 to the public

absolutely free!



Here's what you need to do...



- Download the free trial version:



Click
Here








- Go to Techsmith's promo page and fill out the form:



Click Here



- You'll then receive a software licence key from

Techsmith via email. Install the software and enter the

key.



And that's it. You now have a fully function version of

Camtasia 3.



I don't know how long they will be doing this, so if

you're going to do it, I'd suggest you do it soon.



2. If you're clueless about web design, here's a great free

site aimed at helping those who aren't tech-savvy...



Click Here






On the site you will find a free step-by-step guide that

takes your hand and guides you through the website creation

process, providing you with hundreds of customizable

templates, graphics and layouts.



Currently this is a free resource, but they may be

charging for it in the future.



3. At first, internet marketing can seem really daunting and

confusing. So if you haven't yet 'dipped your toe in the

water' and given this affiliate stuff a go, I can

understand.



The truth is that you can make it as complicated and

involved as you like, but there are also opportunities out

there that are pretty much straight forward.



For example, Mark Ling of Affilorama has just posted a

great article the explains how to find a hidden market, and

what he does to get his piece of the pie.



You can read about his strategy on his blog at:



Click
Here





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>>>>> Featured Article <<<<<

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A Killer Product Idea!



Having and selling your own product is one of the keys to

building a huge online income. But if you've been

struggling to come up with your own product, here's a great

idea that you could use...



Once upon a time, companies trained new people at large

gatherings. These days, new employees attend audio and web

conferences via the Internet, saving time and money to all

concerned.



Audio and video sessions have applications in all sorts of

ways. Did you know that there are churches that conduct

Sunday School classes with audio and video links, so that

members who are unable to get to the actual church can

attend and participate?



Audio/video sessions using the internet can revolve around

all sorts of subjects, from how to fix a flat tire to

detailed sessions on fixing broken relationships. 



They can include travelogues to exotic and distant places,

helpful guidelines in dealing with a legal matter, and even

something as simple as preparing a meal in twenty minutes

or less.



People are often willing to pay on a per access basis or

even a monthly subscription to have access to these types

of sessions. So why not capitalize on this by using your

own skills to create you're own video tutorials?



Selling this sort of service is not hard at all. Once you

identify your target market, it's just a matter of securing

the types of audio/video sessions that will target your

customers and make it easy for them to connect with the

sessions.



You may find it cost effective to outsource the creation

of the videos to someone else, or it may be in the best

interests of yourself and your customers to develop the

sessions in house. 



Evaluate your resources and your level expertise and make

a sound decision on which way to go.



Video tutorials are a great way to grab both a larger

chunk of the profit pie as you can often add a premium to

the price due to the preconceived value in this form of

product. 



And if you can incorporate them into a membership site,

this also creates reliable revenue streams that you can

depend on from month to month. 



Get some input from your existing customers and develop a

nice suite of videos. You will be glad you did.





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>>>>> Effective Marketing Strategies <<<<<

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The Importance of Writing Compelling Copy!



Thousands of books have been written on the subject of

writing compelling sales copy and more are being

manufactured daily.



This is undoubtedly a subject that most people have a

difficult time to actually sit down and learn just the

fundamentals of. And with good reason... it's Real Work!



However, you will be astounded - if not outright floored -

when you see how much per hour top sales copy writers are

earning. Some earn as much as $30,000 for a single website

sales copy.



People like Jo Han Mok, Henry Gold, Brett McFall and Alex

Mandossian can easily command these prices because good

sales copy can earn the website owners many more thousands

in return through higher conversion rates.



Regardless of how good your product or service is, unless

you can convince your potential customers of it's value the

battle is lost - along with countless buckets of profits. 



Is your sales copy converting as you would like?



If it's not, then start learning from the experts by

starting your own private swap file of both on and off line

sales copy that:



- Totally grabs you and compels you to get our your credit

card to buy what is being offered, or...



- Leaves you with the impression that a chimpanzee could

have created a better or superior sales copy!



The former is to inspire you to write your own compelling

sales copy [not to plagiarize, of course]... while the

latter is to inspire you to see all advertising in a whole

new light.



Take some time each and every day to gain further mastery

in copy writing. In as few as a few short months you'll

find yourself able to quickly and easily adapt to [and

emulate] quite a number of different writing styles. 



Furthermore, you will start to naturally pick ads and copy

apart and 'rebuild' them... almost subconsciously. 



Just imagine the untold profits you can make by increasing

your conversion rate with compelling sales copy - not to

mention the fact that you'll be cultivating a high-paying,

in demand skill.



The best part however is the fact that you do not have to

rely on someone else's concept of 'good' copy - heck,

you'll be quickly designing your own in practically no time!





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>>>>> Tell Us What You Think <<<<<

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This is your chance to speak out.



Comment on articles I've run in the newsletter, give me

your thoughts on changes or your ad testing results or

questions relating to your business, etc.



In other words, just talk to me about what you think I

need to do to improve the newsletter.



Be sure to include your website address too, because if

I use your comments in a future issue of the newsletter,

I'll thank you by posting your address so that you can get

additional free traffic to your site!



Email your questions or replies to:



admin@mb-digitalenterprises.com?subject=FeedbackLoop





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>>>>> That's a Wrap for this Week <<<<<

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That wraps up another week's newsletter and I hope you

enjoyed this issue.



Don't forget to send me any comments or questions you

may have. I would be only too happy to help you in any way

that I can.



From time to time I'll send you important updates

that will provide information that has the potential to

greatly improve your online business... and of course

your profits!



However, you can rest assured that I will only ever

recommend products that are considered to be of HIGH value

and will provide indisputably benefits to help you grow

your business... that's my guarantee!



Have a great week :-)



Benjie & Mick Phillips

www.mb-digitalenterprises.com




www.benjies-bloomers.com



Recommend "Benjies-Bytes" to your

friends. Subscription requests should be sent to:



BenjiesBytes-SUBSCRIBE@isoresponder.com





.

Thursday, September 20, 2007

BuildOne Build Them All

Hi fellow marketers,





This Post includes...



1) "Build One, Build Them All"



2) "Weekly Marketing Freebies"



3) "A Simple Strategy for Quick Profits"



4) "Finding Joint Venture Partners Within Your List"



5) "Tell Us What You Think!"





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>>>>> The 60 Second Weekly Tip <<<<<

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Build One, Build Them All



What is the relationship between your list, your

affiliates, your customers and your joint venture partners?



If you take any single resource from this list and then

build it, you have the opportunity to build the other three

at the same time. 



Don't set rules for your resources and don't segregate

them. They are all related, and this is where the growth

comes for your online business. Use everything to build

everything. Build one, build them all.



For example:



Your joint venture prospects don't just have to be for

building your first time buyers list, you can use them to

build your affiliates, your customers, your list and your

joint ventures even further. 



Your list doesn't just have to be to make sales, you can

use it to create joint ventures, increase your first time

and long term customer base, and at the same time build

your affiliate numbers, and so on. 



This is key to make sure to connect every single resource

to the other, and they will all grow. Do this and before

you know it you will have a flood of resources to pick from

whenever you want to promote a new product, whether it's

someone else's product, or yours.



If you fail to recognize this and one section becomes

disconnected from the other, it's very hard to realign them

again. 



You'll also find that if they become too disconnected, the

whole system will break down and one will no longer build

the other three. This is disastrous and will lose you

money, big time!





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>>>>> Weekly Marketing Freebie <<<<<

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Copywriting is the single most important skill you can

ever learn in marketing. You either learn to write it, or

pay someone else to write it for you.



With that said, here's a step-by-step guide to copywriting

that explains a proven formula to help to improve your

conversation rate - and your profits ...



www.netbux.com/reports/StepByStepCopywriting.pdf



...........



Here are 3 of my most popular freebies in case you missed

them in previous issues:



1. Today I've found a page for you that contains lots of free

goodies that will help you grow your online business.

Inside you'll find:



- Private Label Rights Tips Report

- An audio interview with James Brown & Edmund Loh

- A transcript of the interview

- Plus a PLR surprise (go to the bottom)



www.instantplrgold.com/free.html



2. Today I've got you free access to a great collection of

audios and videos that could seriously cut your learning

curve and help you with your online business. Some of these

videos even come with resell rights. How cool is that?



www.hotmarketingvideosstarter.com



Yes, there is a one-time offer when you first sign up to

get access to the videos, but this is no biggie as you can

just say "no" if you want and you still get full access.



3. Would you like to know how to create your header graphic

for your web page in less than 20 minutes? Well recently I

found a video tutorial that shows you exactly how to do

this.



Now the site itself is promoting a paid product, but

that's not the reason I'm telling you about this. The video

used as a demo is very detailed and is a fantastic resource

and well worth a look.



If you want to learn how you can create your own graphic

headers for your own sites, then you should see this...



www.designdashboard.com/20min



The video may take some time to load, but it's a good one!





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>>>>> Featured Article <<<<<

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A Simple Strategy for Quick Profits!



Smart marketers are earning significant part-time incomes

simply by selling ebooks or reports every week. I'm not

talking pocket change - some are making well over $1k a

month in their spare time.



And the most interesting part is that most of these people

are far from being considered experts in relation to the

reports they are selling. In fact some have no involvement

in the topics they're targeting. So basically anyone can do

it.



So, how are they doing this?



It's simple really - and that's why it works so well...



As I mentioned - you don't need to be an expert or an

authority on any topic or subject. So this technique will

work for just about any niche market you want to target.



The strategy is to create short 5-10 page mini-reports and

then sell them via Adwords campaigns or on eBay.



Here's what you need to do...



First off - go to sites such as Amazon, Clickbank or even

eBay to see which books in your chosen topic are most

popular and selling well. Your aim is to create a short

ebook or report about a specific topic within these niche

markets.



That's it. Anyone can do this!



Here's an example...



Suppose there's a book on the Amazon bestsellers list that

explains what you need to look for when buying a used car.

All you need to do is to write a report based on this

subject.



But here's the most important part of this simple formula…



You're going to do it the smart way so that you can have

your report created in as little as a few days, without

having to know a single thing about your subject.



Here's how...



Once you've decided on your topic, go to your favorite

search engine and search to see if there are any private

label articles or reports available on your subject, in

this example we are targeting the buying a used car niche

market.



If you find any products or articles you can purchase them

and then use the content in any way you choose to create

your own short report. With private label rights you have

the right to alter the content in any way you choose, so

there's no problem with copyright



For example, you could create a report that explains the

top 10 tricks and scams you need to look for when

purchasing a used car to ensure you don't get lumbered with

a lemon. So you would search for tips on this subject and

compile them into a short report.



Then it would only be a matter of designing some graphics

and creating a simple mini-site to promote the benefits of

your report and then begin sending visitors to your site by

using Adwords or something similar.



Alternatively you could list your report on eBay and sell

it directly from there for some quick profits. If you

choose this option, just be aware that reports or ebooks on

eBay sell very cheaply so you will need to price it at

about $5 - $7 to be competitive.



If you're just starting out and you're a little short on

funds, an inexpensive alternative is to search article

directories for articles on your topic. Then you can modify

these articles into your words and compile them into a

report.



But a word of warning…



If you choose to do this, DO NOT under any circumstance

copy the articles for your own purposes. This is a

violation of copyright and it is unlawful. The only purpose

of searching for articles is to get some idea's that you

can put into your own words.



This is just a very quick example of using the power of

niche marketing to generate a part-time income, but if

you're deadly serious you could repeat this same process

over and over again to begin creating a substantial online

income.





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>>>>> Effective Marketing Strategies <<<<<

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Finding Joint Venture Partners Within Your List!



Now as far as turning your list into joint ventures goes,

this is a pretty easy but also open ended and rather

variable in results until you actually see what these

people are capable of further down the line. 



I urge you not to relegate your joint venture prospects to

those who visit your website or to the individuals you pick

out as your top performing affiliates, but to actively seek

them through your list by using alternative options. 



The reason for this is that there is a good chance someone

on your list that may not become your customer or promote

your product, but they may be an experienced marketer, have

a big list of their own or have the ability to get in touch

with your target market. 



For example:



Experienced marketers subscribe to multiple lists in their

niche to keep up with what's going on around them. If they

happen to subscribe to your list, they probably won't buy

your product because they've got their system set up and

they only promote their own stuff to their own lists.



They also won't be joining your affiliate program for the

same reason above.



These are the people you are targeting and it's not good

if you're leaving huge holes in your system, because you're

missing out on some massive profit potential. In fact, as

we speak the majority of marketers out there are leaving

these types of holes.



Now the problem with joint venturing through your list is

it can become like a lottery if you're not careful. You

simply can't just send out a mailing asking for anyone with

a list over ten thousand people to contact you for higher

commissions, because then everyone else feels cheated and

you may alienate some potential affiliates.



Joint ventures should be a private thing as the deal will

vary from person to person, depending on your product,

their list size, what they want in return and what you can

grant in return.



The best way to go about this, which you should be doing

with your list anyway, is to send out an unintrusive survey

to help with your research and to find out as much info as

you can about the people on your list. And it's important

that you reward them for completing the survey.



For example:



Offer your list a short valuable report in exchange for

completing a survey where you can gain vital info that not

only allows you to tailor your marketing to your list, but

also allows you to build a profile of who the good joint

venture prospects are on your list.



You can then go through the results and pick the top

performers, the knowledgeable and the people with the best

resources and contact them individually with a joint

venture offer.



You may just be surprised who is on your list.





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>>>>> Tell Us What You Think <<<<<

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This is your chance to speak out.



Comment on articles I've run in the Blog, give me

your thoughts on changes or your ad testing results or

questions relating to your business, etc.



In other words, just talk to me about what you think I

need to do to improve the Blog.



Be sure to include your website address too, because if

I use your comments in a future issue of the Blog,

I'll thank you by posting your address so that you can get

additional free traffic to your site!



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>>>>> That's a Wrap for this Week <<<<<

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That wraps up another week's BlogPost and I hope you

enjoyed this issue.



Don't forget to Post any comments or questions you

may have. I would be only too happy to help you in any way

that I can.



However, you can rest assured that I will only ever

recommend products that are considered to be of HIGH value

and will provide indisputably benefits to help you grow

your business... that's my guarantee!



Have a great week :-)



Mick Phillips




Here's a SECRET that Big 

Program operators don't want YOU to know! Find out what works and what doesn't 

work when trying to make serious money from affiliate programs.

Click Here

Wednesday, August 8, 2007

A Review Of The Internet Marketing centre


Wednesday, July 25, 2007

Do you have the Right Mindset?



You know I’ve been successfully marketing online now for over 5 years. 


In that time I’ve seen some brilliant people find success and go on to really 


make it in our Internet marketing niche. 



However the winners are a minority - 



It saddens me because most people either struggle along or just simply disappear 


of the radar and go back to their 9 to 5’s after trying hard without any success. 



A few months ago we ran a big survey and the number of people who said they 


needed more help - weren’t happy with their businesses or simply hadn’t made 


any money really shocked me - REALLY SHOCKED ME… 95% of those 


people who replied needed help.



And over the following months I’ve thought long and hard about how to do that. 


The answer isn’t a new traffic strategy or list building guide - it never has been - 


Yes that’s what people need AFTERWARDS - when they find their feet and things 


are working well for them.



A million information products out there can help people find those edges that will


 help them get more from a thriving business - But there are things people need 


to know which are far more fundamental . . . I’m not talking about what most


 refer to as the “basics” or “newbie tips”



It’s different to all of those things - becoming successful, making a lot of money 


(and I am talking about millions) and owning a dynamic, profitable business starts 


in your mind the foundations need to be set - the engine primed



So what is the solution - 



Well I don’t want to ramble on any more here - I just want you to take 5 minutes 


out of your busy schedule and see for yourself what I believe is one of the 


MOST POWERFUL BOOKS I have read in the last 5 years I’ve been online . . .



Seriously if you’re Not Earning A Minimum $100K A Year online you owe it 


to yourself (and your family) to visit this page right now:



www.mb-digitalenterprises.com/mmm/



I genuinely think that this could just well be one of the most important days of your 


online business life so far - Please go check it out…

Saturday, July 21, 2007

Triple Your List with This Brand New System

Triple Your List with This Brand New System


Hello Friend



Are you tired of buying leads, and getting little

to no result when you mail to them?



So was I, until I found a new innovative marketing

system, which actually generated real-time email

leads for me.



The system is called Triple Your List, and was developed

by some of the top marketers in the internet marketing

field.



Triple Your List has one purpose, and one purpose

only. It is designed to add fresh, targeted, verified

leads to your list. These aren't purchased leads, or

leads that have been recycled from some other source.



These are the kind of leads you want on your list. All

the leads generated will have read a promotion, clicked

through to a website, read a sales letter, signed up for

a service, clicked a verification link, verified their

account through a "turing image" system, and logged in

to see how things work.



In a nutshell, these are do-ers, not lookers who never

take action on promotions.



No, this is not a mailing system or a safelist. These

leads will actually be emailed to you as members come

into the system!



So, are you wondering what the cost per lead is?



It is $0.00



That's right! These leads are provided to you free of

charge for as long as you remain an active member in

the system!



There is no catch or money to spend to start getting

your email leads today!



Click
Here




Thanks,

Mick Phillips

www.tripleyourlist.com



P.S.

After you join up, make sure to tell your friends about

the system (this will send your list building efforts

into hyper-drive)!



Sunday, July 15, 2007

Discover the power of online Photoshop training



Adobe Photoshop is the No. 1 software for digital image editing and compositing.


 Photoshop CS2 is one of the most complete programs of any type on the market today.


 Photoshop seems to do it all, and it does it all well. Anyone who is serious about digital 


imaging and computer graphics knows that Photoshop is a must-have program. 


And even if you're just getting started with photos and videos on the Internet, Photoshop 


training can add power and value to everything you do. 



Unless you're a visual effects artist on a Hollywood film shoot, Photoshop is the 


only CGI tool you'll ever need. And if you want to be a visual effects artist for 


film and television, mastering Photoshop is the best way to get your first job in the industry. 



Learning how to use Photoshop can be a frustrating ordeal if you try to do it alone. 


Most novices have similar experiences the first time they use Photoshop. 


We have all seen at least one person create startling graphic images and effects 


by clicking on this and that, without going to any apparent effort. 


Then we try our hand with an airbrush for the first time and all we want to do is 


cry when we start running into problems. 



If we insist on doing it ourselves, we will be in for a hard time of it. 


By the time you open up the manual, you already feel like giving up. 


This sums up my first solo experience with Photoshop. And I wasn't trying to 


create Jurassic Park-like visual effects-all I had to do was select an object and paint it. 


I gave up, too frustrated to try again for a long time. 


I wish online Photoshop training had been available then. 



If you've had a similar experience in the past, or if you've run into problems


 recently, help is as near as your computer-you can find an online Photoshop training 


course for every level of user. If you're getting started with digital imaging, 


Photoshop training is the easiest and fastest way to learn how to: 



* Add shadows, colors, and gradients to your digital images.

* Resize your photos without losing quality.

* Retouch your photos to correct problems with color, contrast, or lighting.

* Remove red eyes from your photographs.



Anyone who has plunged into Photoshop without the advantages of Photoshop 


training can relate to my experience. If you don't sign up for Photoshop training, 


you'll give up before you realize that everyone can learn how to use Photoshop 


well enough to add enormous value to their professional and personal lives. 


So don't give up; sign up for a Photoshop training course today and discover 


how online instruction makes the learning process fast, fun, and exciting. 



The most powerful thing about online training is that it's interactive-you practice 


everything you learn on your own computer. Online training is fun. 


And when learning is fun, you stay motivated to go on learning. 


Get started with your Photoshop training
today
. You'll be glad you did.

Friday, July 13, 2007

Making Money Selling Other People’s Products



A lot of people are now getting into online businesses and online marketing either 


to supplement their “real world” income or for it to become their primary source 


of income. Why? Because online marketing just provides them a lot of benefits!



First, you can reach just about anybody in the world who has Internet access if you 


market your products online. That means a wider market for you, which can translate 


to larger profits. Second, setting up an online business requires only a fraction of the 


cost required to set up an actual business establishment, which means a lot of savings 


for the business owner.



Another aspect that has attracted a lot of people towards online marketing is the fact 


that one doesn’t have to have his own products to get started. In online marketing, 


one can start making a lot of money just by selling, or even by just trying to sell, 


other people’s products. And getting started with this kind of marketing strategy is 


actually quite easy. All that one needs to do is to set up an agreement with an online 


retailer or merchant, and after everything is settled, one can immediately start making 


money by selling the merchant’s or the retailer’s products. 



Incidentally, the most popular and the fastest growing method of selling other people’s 


products online is affiliate marketing. Affiliate marketing, in its simplest definition, 


is a relationship between an online merchant or retailer, who has products to sell, 


and his affiliates, who are willing to promote the merchant’s product on their website.



In a typical affiliate marketing set up, the merchant provides his affiliates with banners 


and text ads that links to his site. The affiliates will then get these ads posted on their 


website and they get paid whenever traffic or sales is directed to the merchant’s website. 


Affiliates are often paid on commission basis, although other online merchants would 


opt to pay a fixed fee for the affiliate’s compensation.



Starting to make money online with affiliate marketing is relatively quick and easy. 


All that one has to do is to sign up as an affiliate for an online company that offers 


affiliate programs. An alternative method, and usually an easier one, is to sign up as 


a member of an affiliate network—a network that hosts a variety of affiliate programs


 for different online merchants or retailers. Signing up is usually free, although other 


companies and networks may require you to pay a particular fee. Such fees, however,


 are made as payment for additional services that the company may render, like 


providing you with tools and assistance to jumpstart your online business.



When you sign up with an affiliate marketing program, you are usually required to 


fill out a form containing information about yourself. Some affiliate programs may 


also require you to present the URL of your website and describe its contents. 


This will allow the retailers to verify that you actually have a website with contents 


that are relevant to their products. Some affiliate programs, however, won’t require 


you to have a website. After filling out the form and all, you are then allowed to 


choose the affiliate programs you want to promote.



After signing up with an affiliate program and being an actual affiliate, you are now 


ready to start making a lot of money by selling other people’s product online. 


How do you make money? There are actually a number of ways for you to earn 


money as an affiliate, and most of these ways depends on the type of affiliate marketing 


program you’ve gotten into.



Many affiliate marketing programs compensate their affiliates in either of three ways: 


pay-per-click (PPC), pay-per-sale (PPS), or pay-per-lead (PPL). In pay-per-click 


affiliate marketing, the affiliate is paid whenever he directs traffic to the merchant’s 


site. PPS and PPL affiliate marketing programs work rather differently. In PPS, the 


affiliate only gets paid when his referral converts into an actual sale. In typical PPS 


affiliate programs, the affiliate would usually get 15% to 20% commission for each 


conversion. PPL affiliate programs work the same way, although affiliates are paid 


a fixed fee whenever his referral converts into a lead for the company.



Some affiliate marketing programs are two-tier programs, wherein the affiliate is 


also allowed to recommend other affiliates to the merchant. In such affiliate programs, 


the affiliate would not only be paid for the traffic or sales that he would direct to the 


merchant’s site but also for the traffic or sales directed by the affiliates who signed up 


with the program through his recommendation.



Yet another way of earning more profits with affiliate marketing is through residual 


affiliate programs. Residual affiliate programs are affiliate programs where the affiliate 


gets paid a number of times for as long as the merchant keeps the customer the affiliate


 has referred to his site. One form of residual program gets the affiliate paid a commission 


every time the referred customer purchases something on the merchant’s site. 


Another form of residual affiliate program gets the affiliate paid a percentage every 


month for as long as the company keeps the referred customer.



With a lot of options available and a lot of ways to earn money, affiliate marketing


 is undoubtedly the most popular and the easiest way to make money by selling other 


people’s products online. As to how much money one can get from affiliate marketing 


actually depends on the affiliate. A dedicated and hardworking affiliate would certainly 


get more from the program compared to those affiliates who would simply sign up and 


forget about the program later. 


The easiest way I have found is with The
Home Income Portal



Here they have done all the work for you.


They have put together a vast selection of affiliate programs in the owners
lounge.


You just choose which one's you want to join.


Includes Clickbank,Digital River,Commision Junction,Amazon and they have also
built in


Adsense. The
Home Income Portal

Tuesday, July 10, 2007

Underground Marketing Tactics

Wow another membership site? Don’t you 

see a lot of them these days? LOL.



Most of these sites promise the world then 

under delivers enormously.



Before I start on this review I want to say

that I am a personal member and I think the

site is great.



“Underground Marketing Tactics”



Where you can jump start your online 

Success!



Sound good uh?



Well first things first, to be completely 

honest with you I am going to tell you 

what I didn't’t like about the site.



Like many of these membership sites when 

they first launch they still have some Glitches

in them.



But the key is that they have to have good 

content and UMT does.



Now the only thing I didn't’t like about UMT

is that for all of the promotional tools you 

have to insert your affiliate link your self.



Normally this should be automatically 

generated so you can save time.



I don’t know about you but I value my time 

highly and its stuff like this that can save 

you some time when done correctly.



Other then that everything else is pretty great

especially the 100% commission based affiliate

program.



Not only that but when you join gain access

To:



- 40 PLR articles

- 3 new master resell rights a month

- Traffic reports

- Free software 



And so much more…



Check it out today!



-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=--=-

CLICK
HERE


-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=--=-



To your online success,



Mick Phillips



PS: Take advantage of what this great site has

to offer but remember, the content that is provided

is only useful when implemented.





=> CLICK
HERE


Monday, July 2, 2007

The Magical Formula Part 4

Hi Friends ,
If you have been following The Magical Formula you can read it
more easily at the following webpage.
http://www.mb-digitalenterprises.com/MagicalFormula/price-wars4.htm

I have just joined a new opportunity called Profitmatic.
Membershave access to every tool they will ever need to build
great websites,
There are Button Makers,Banner Makers,Form Builders and every
tool they could want.

Its also a good Business to join.
At the moment you can take a free test drive for a week,
click below to check it out.
http://mickp.profitmatic.com/


If you want to use video on your website but don't think you can afford it !think again.
http://www.mb-digitalenterprises.com

Well thats it for today
Have Fun
Mick Phillips

Monday, June 25, 2007

The Magical Formula Part 3


The
SINGLE-MOST Important "
Golden
Rule
" For
Building Your Website On A "
ROCK
SOLID
"
Foundation...




In today's lesson, we're going to continue
building our "virtual e-store" and focus on some basic design elements
that will GUARANTEE we lock up an unfair advantage over any competition we might
encounter in our niche'...


Just to recap a bit, in Lesson
2
, we discussed the 3 Key ingredients necessary

to snatch up instant, highly responsive traffic to our website.


No... we didn't get into a specific
traffic plan
(and rest assured we will). We simply began laying our
foundation and we also prepared our "game plan".


Do you remember what the three key
ingredients we discussed are?




  1. An easily targeted "laser
    tight" market



  2. Interesting content to write about
    in the marketplace



  3. Products readily available to
    generate both front and backend sales




Bravo!


So now... Are you ready to jump into Lesson
3?


Great... Let's get to work!


Do you remember why it's imperative to our
success that we begin building our site with a solid foundation?


Well, we learned that without a
solid foundation our "business" won't stand a snowballs chance in hell
of survival - especially long term. So we need to begin construction on a
rock solid foundation...


So what should our "rock solid
foundation" consist of?


YES.... OUR CUSTOMERS!


Absolutely correct!


Never lose sight of the fact that our
customers
are the sole focus of our business. More importantly,
building our email list of customers is going to be our websites primary
goal as we begin and continue to build upon our foundation.



Not sales!


Not fancy web design awards!


Not putting up links to dozens of
affiliate programs!


Not adding thousands of products
that will make us a ton of money!



Nope! None of the above! Our Primary
#1 Goal as we build our website is:






"Learn The Strategies A 23-Year-Old Inner City Kid Is Using To Make $66,000+ Each Month On The Internet...


...And Discover How YOU Can Duplicate

His Success!"


Product Review:


"The Insider Secrets to Marketing Your Business

on the Internet -- VERSION 2007



By Derek Gehl and The Internet Marketing Center


I've just finished reading the step-by-step guide considered by many to be the Internet marketing BIBLE -- "The Insider Secrets to Marketing Your Business on the Internet VERSION 2007"...


... And I have to tell you I'm completely blown away by the sheer volume of money-making information Derek Gehl has managed to pack in!


"Insider Secrets" reveals the *exact* step-by-step formula the Internet Marketing Center (of which Derek is the CEO) has used to grow a $25 investment to over $60,000,000 in online sales.


And it's hot off the presses after being updated for 2007 with the very latest cutting-edge strategies for profiting online!


In TWO 8" x 11" full color binders containing 800+ pages, broken down into 64 lessons, this system is packed FULL of:



  • Step-by-step Internet marketing strategies for both Internet newbies AND experienced website owners




  • Action Plans at the end of every lesson telling you the EXACT steps you need to take next




  • In-depth case studies of successful e-business owners (like inner city kid Jermaine G., who raked in over $800,000 last year teaching people how to play the piano online!)


I'm really impressed by the combination of basic AND advanced website profit strategies Derek has poured into "Insider Secrets"...


... So if you're a total Internet newbie, you'll learn how to transform your hobbies and passions into a lucrative online business you can grow from scratch!


And if you already have an Internet business, the advanced sections of this system will show you how you can send your online profits through the ceiling!


After testing out a handful of the strategies myself, I was left speechless by how effective -- and profitable -- each one was...


In
"Insider Secrets VERSION 2007," you'll discover:



  • FREE tools and resources you can use to easily build a website in less than a few hours -- even if you have ZERO web design experience!




  • How to develop a brand new product (for FREE!) in less than 2 weeks!




  • The secrets to growing an opt-in list like crazy -- even on websites that get almost NO traffic!




  • Little-known, one-minute salescopy trick that can increase online sales by up to 714%... or more!




  • How to recruit an ARMY of eager salespeople for zero money up front

    -- you don't pay them until they make a sale!




  • The most lucrative, no-brainer product to sell on the Internet -- how does 100% NET PROFIT sound?




  • How to score a top ranking in the search engines and directories like Google, Yahoo!, AltaVista, ODP, AllTheWeb, Ask, and more!



    ... And that's barely scratching the surface!


But Derek Gehl doesn't stop there...


He also throws in FIVE super bonuses -- including 4 resource CDs and one DVD -- with additional lessons, examples, interviews, and website reviews!



I give Insider Secrets VERSION 2007 a perfect 10 out of 10 without hesitation.



And the cool part is that you can take this step-by-step blueprint to online profits out for a test drive RISK FREE!


To find out how, click here now...










BUILDING AND
CONTINUALLY ADDING TO OUR CUSTOMER LIST?



Simple!


Each and every design element we
implement into our website will be focused around building our list.


I know this might seem a bit confusing to
you at first, but for now you'll just have to trust

me! ;-)











The primary purpose in
building our website will be getting visitors to give us their email
address! Period!







Don't stress...


We're going to discuss the exact methods
involved in bringing traffic to our site as well as "selling our
stuff" via drop ship suppliers to make a profit in later lessons, but for
now we're primarily focusing on designing our site around our first "Golden
Rule" - building our list.


Got it? ... Great!


Very quickly... Let me offer you a real
world example just to illustrate why our list is so important and needs to be
our primary focus...










"I just love hammering
an important point home using examples - can't you tell?"













Please
Note:
The context below was taken directly from the
original course which was only available by signing up and providing
your email address. I wanted to include this portion of text in
this "ONLINE VERSION" of the course as well just for
demonstration purposes. Trust me -- YOUR LIST IS EXTREMELY
VALUABLE SO START BUILDING!


Think about this...


How are you reading this
e-course? How did you even know it existed?


Yup! You guessed it!
You signed up for it through one of my lists...


And guess what?... Now
you're one of my customers for life (unless you decide to unsubscribe
- but you'd be crazy to do that ;-) Right?


So whether you realize it or not,
now you're silently working with me to strengthen my 'foundation'.
The more customers I have in my list, the more opportunities I have,
hence the stronger my foundation and ultimately my business becomes!


In return...


I'm now committed to you and to
prove that to you I will show you I how much I really do care about
you - how much I really do want to help you succeed online.


Hopefully, you'll then begin to
realize that I'm not just in this for me!


I will try to enrich your life in
some way! I will entertain you! I will provide you with a
ton of value in return for your part in helping me strengthen, build
and expand my foundation.


Best of all, I now have a
much better opportunity to build a relationship with you. I get
to show you that I really do know what I'm talking about when it comes
to building a profitable website and building a successful online
business.


I can't do that on my website
alone. But being able to keep in touch with you via email... Now
that's something invaluable!


My goal is that you will come to
trust me and "VALUE" what I have to offer you.


If I reach my goal... You might
even consider buying one of my products at some point in the future.


But guess what?... That's
not really my focus!


My only focus right now is
offering you something valuable. My focus is building trust with
you. My focus is showing you my appreciation.


You placed your trust in me by
providing me with something very valuable - your email address - so
now it's my turn to offer you something of value in return.



Just imagine if I didn't
focus on offering you something of value - FREE - in return for your
email address...



Chances are you visited my
website a few days ago - maybe read over my website in detail - maybe
not. Perhaps you were in a hurry or suddenly got distracted and
left my site without another thought about how I might be able to help
you in your business ventures.


But at least you took the time to
sign up on my list...


If I hadn't designed my whole
website around building my list I'd have lost you as a customer --
forever. Chances are you would have left my website and forgot
that I even existed by now.


But that didn't happen... did it?


Why?


Because I'm smarter than that.
I valued your visit to my website MUCH MUCH more than that.


So what did I do to prove that?


I offered you something of value
and interest - FREE.


I already knew what you'd be
interested in because I've tightly defined and studied my targeted
niche
'!




  • You're interested in a way to
    make some money online!



  • You're looking into locating
    drop shipping suppliers to add more products to your existing
    product line.



  • You might even already sell
    on eBay so your looking to acquire some new products for your
    auction sales.



  • Perhaps you just looking for
    help in achieving your goal of making more money online.




It might even be a combination of
all of the above...


But I understand your needs
because I know my target market. Therefore, I know what you're
looking for...


... Information and tools to help
you expand and strengthen your knowledge about making money online -
more specifically, drop shipping. That's what you're interested
in!


But if I don't deliver on my
promise of providing that to you, I've wasted your time and mine.
So I can't - I won't let that happen!


I'll go out of my way if
necessary to deliver on my promise.


Why is that so important to me?


If I deliver what I promised,
then, and only then, will I have a satisfied customer who will
look forward to hearing from me via email in the future.


And in the future...


I may have a new product I'm
offering...


It could be a new service I'm
offering...


It could be an affiliate
endorsement...


The bottom line... If I continue
to deliver value to you as one of my customers, YOU will continue to
remain a customer for life and look forward to my emails!


That, in turn, may convert to a
sale! And that's why I'm in business and that's why you're in
business as well! To make sales and make a living... right?


If you liked what I offered in
the past, maybe... just maybe... you'll like something I'm SELLING in
the future.


So now do you understand the
importance of adding customers to your list?


I think you get the idea...


Before I finish up with this
example, I'd like to briefly explain to you several tools I
incorporate into almost every website I own to focus on adding to my
list of subscribers.




  1. I usually have a subscription
    box offering a free subscription to my newsletter right at the
    top...



  2. I have a pop up window
    offering my free training via my 12 week drop shipping e-course...



  3. I have a form directly within
    my webpage that offers my free e-course or a special report to
    download focused on the niche of the site...



  4. I have an exit pop up that
    offers something of value for subscribing to my newsletter...



  5. I have a link in the
    "link Bar" offering my newsletter

    and/or e-course




That's five ways I'm offering an
opportunity to sign up to one of my lists on the homepage alone!


Not one simple link that says
"join my newsletter". WHO CARES!


Plus... the offers for my free
e-courses and newsletters aren't at all boring! Heck, they're
clever enough that you signed up immediately... right?


My point here is this...


Your primary focus when designing
your website will be to get as many of your visitors to sign up for
your list! If 1 out of 10 folks are signing up, improve your
offer to make it 2 out of 10.


Once 2 out of 10 are signing up
for your list, improve your offer to get 3 out of 10!


Once you're getting 3 out of 10,
YUP! Improve it! And then keep improving it until you've sucked
in as many subscribers as you possibly can! And then improve it
some more.










That's
called building a solid foundation... and a solid foundation
is the difference between those businesses that succeed
year-after-year and those that don't!






So let's jump right into our "virtual
e-store" and see what we can do to focus our website around building our
"FOUNDATION". You've seen from the examples above how I've done
that with my websites.



Now, we just need to transfer that
knowledge into an e-commerce website -- and it'll be simple as you'll soon see.



Remember the theme of our website - the
targeted niche' we're going to focus upon? We decided on a cooking theme
with a little extra spice to tightly define our laser targeted niche'.


Now, let's think back to what we discussed
in lesson 2 and take a look at our competition. They simply designed an
e-store with everything imaginable "FOR SALE" on their site.


Just picture the scene...




"We Stock Over 5000
Products For You

To Choose From!"


Hmmm.. Nice logo. Professional
looking site... Lots of products...


Are ya' scared of em?
Shame on you!


Do you think they'll make a lot of sales
from eager to buy customers (if they could even get customers to visit their
site with all the competition out there!)


NOPE! Guess
what? WHO CARES! There are hundreds of other cookware sites
on the net! What do they have to offer me - the customer - that others
don't? I've seen all this before a hundred times!




  • Better prices? - Let me check!
    I'll leave now and do some comparison shopping online! CLICK... You've
    just lost a customer!



  • Free Shipping? - Ya Right! You probably
    jacked up prices so you can make me think I'm getting a great deal!
    I'm not stupid! Goodbye!



  • Sales and specials? - So does you're
    competition! Everybody's got a sale going on! This is the
    Internet for goodness sake!



  • The best service? You better give
    me good service or I'll tell everybody not to EVER buy from you! Word
    travels fast online!



  • Over 5000 products? That really
    doesn't impress me! Wal-Mart has over 5 MILLION! Maybe I should
    go there to buy something! CLICK...BYE!




So tell me Mr. or Mrs. website
owner... Why should I buy from you? What's in it for me? And by the
way - the clock's ticking!
You got 10 seconds or I'm leaving! I'm very busy!


Sound crazy? Well..
It isn't!


That's exactly what customers are thinking
as soon as they arrive at any website.


NOT FOR A MINUTE will they be
thinking to themselves...




  • WOW! What a nice logo - I think I'll
    buy something!



  • Look at that! FREE SHIPPING!
    These folks are really nice to offer that!



  • Great Service! Whew! I
    always wanted great service!



  • Look at all the products! Wow
    I'm impressed!



  • Yikes! Look at all the sales!
    I'm buying something right now before the sale ends!




Forget about it!


They're all in a hurry and want to know
immediately if this website has something VALUABLE to offer them that others DO
NOT
! If not... SEEEE YAAAA!


Customers don't care about you or your
business! Sad but true...Get over it!


"What's in it for me?"
That's their only concern!



So that means you only have a few seconds
to grab their attention and show them exactly "WHAT'S IN IT FOR THEM.


You want to hit them over the head with a
baseball bat and stop them in their tracks by presenting them with a HUGE
benefit they get IMMEDIATELY for visiting your website. That's your
primary job as an astute website owner!


Know your visitors and give them something
they want... FREE!


You've already spent a lot of time
"rolling around in the mud" and getting all dirty just to get that ONE
visitor to your website...


This isn't the time to waste all your hard
work and efforts on a fancy logo or "SALE! SALE! SALE! flashing all over
your site!


Who Cares!


The competition is advertising SALE! SALE!
SALE! all over their site!


You're going to do something very
different!


Why?


Because together you and I are much smarter
than that! We know we've only got a few seconds to grab this customers
attention and offer him or her something of real value - FREE - just for
stopping by. Something nobody else is offering...


And guess what? If they take us up on
our FREE offer, we've just strengthened and expanded our foundation! We've
got their email address in our customer list. We can now follow up with
them from time to time and clearly demonstrate to them EXACTLY how and why they
should do business with us. We're going to create a relationship with our
new customer and present them with offers they simply can't refuse. We'll
soon know so much about them that we'll hold an unfair advantage over our
competition.


Exciting... isn't it?


Okay, so now that we know what 99% of our
competitors are doing - SALE! SALE! SALE!... LOWEST PRICES AVAILABLE! FREE
SHIPPING! BEST ON THE NET! LARGEST SELECTION! BLAH... BLAH...
BLAH...


We know what we're NOT going
to do...


So lets take a look at our homepage.
Remember... our only focus is strengthening our foundation.... Right?





Click on the image above or Click
Here
to visit our homepage LIVE!







SIDEBAR:


Let me take a moment right now and
offer my quick "two cents" before we proceed further into our
lessons. I chose the theme "cooking" for our website and
tightened it up to bring us to our targeted niche' Candle-Lite Cooking.


I could have chosen a hundred (maybe
even a thousand) different themes but I chose this theme purposely - for a
few good reasons:




  1. First, I hate boring stuff!
    Plain and simple! I want you to enjoy this course and also find it
    entertaining! Yes, Candle-Lite Cooking might be a stretch of the
    imagination but I intended it to be that way! I want to be sure to
    get my point across to you that it doesn't matter what you're selling
    online - the basic ingredients of your website will always remain the
    same.



  2. I wanted to push the limits of
    your creative imagination so you can clearly see that it doesn't matter
    what "STUFF" you'll be selling online - the point remains that
    you need to offer some valuable and interesting information to your
    website visitors at first contact.



  3. I also wanted to be able to
    demonstrate (on an extreme scale) just how easy it can actually be to
    take any topic - even a topic as general as cooking - and spice it up to
    create interest in that topic.




I think I've accomplished all those
and then some!


So, as you watch and learn and we
continue to build our website, keep all these points at the forefront of
your mind.




  • BE CREATIVE!



  • BE DIFFERENT!



  • STAND OUT FROM THE COMPETITION!



  • LET YOUR ORIGINALITY SHINE
    THROUGH!




Your customers will appreciate you
so much more for it...






So there you have it! Our homepage is
in it's first draft.


I can hear the applause now!


Yes, we may add a few tidbits here and
there. We might even cut out a link or two. Perhaps we'll think of
something "Phenomenal" before we launch the actual site and add it in
later, but at least we've got a solid game plan and our first draft completed.


Most important of all:




  • We're original and different



  • We're offering something extremely
    valuable just for stopping by...



  • We're focused only on strengthening our
    foundation...




Rest
assured... we're in much better shape already than any of our competition!


Well, that's going to do it for lesson 3.


In upcoming lessons, we are going to cover
a few other key elements we need to incorporate (GOLDMINES), how and where we'll
define our links from our homepage, and we'll talk about several "Secret
Weapons" that will surely guarantee we get the highest response to our
newsletter offer.


So, until next time..


See you at the top,


Mick Phillips


P.S. I'd Love to hear your comments or any
feedback you might have about this course. Please send your comments to admin@mb-digitalenterprises.com



http://www.mb-digitalenterprises.com/Recommends/profitmatic/



Wednesday, June 20, 2007

The Magical Formula Part2

Introduction


In today's
lesson, we're not only going to discuss the THREE
KEY INGREDIENTS
every website needs to make sales, but I also
have a little surprise in store for you...


Together, we're also going to begin building
our very own fictitious "Virtual E-Store".


And it's not only going to be just any
e-store - but an e-store that kicks butt!


I know you'll find the whole process not only
ultra-informative, but it's going to be a lot of fun too...
you'll see ;-)


In each of the remaining lessons in this 12
part course, we're going to continue constructing our
"virtual store" - building on strategies and
techniques we learned in previous lessons.  Once you've
completed all 12 lessons you'll know exactly what you need to
do - and how to do it - to build your own site that
continuously MAKES THE SALE!


Just as I shared with you in Lesson
1
the exact strategies I personally used many years ago to
build my first "Online Pet Shop" into a $60,000 a
year money maker, you too will know how to implement you're
very own "Profit Nuggets" into your own
website.


In my humble opinion, learning by example is a
far better teaching method than simply telling someone how to
do something.  So, by building our "virtual
e-store" together, you're going to get a "front row
seat" so I can demonstrate exactly how you should begin
setting up your own website.  Best of all - unlike most
of the other sites online... your site will be a SITE THAT
SELLS
!


So let's jump right in and get started. 
We've got a site to build ;-)


A few things
we need to consider before we start our site construction...




  • What are we going to call our
    "fictitious" e-store?



  • What products and services are we going
    to offer?



  • How are we going to get traffic to our
    store?



  • Who is our target market?



  • How will folks find us - or even know
    we exist?



  • How many different income streams can
    we produce from this one site?




I like to refer to this first step as our
"Game Plan".  Every business needs a
game plan before they should ever begin to build.


You've heard the term "If you build it
they will come!"  DON'T BELIEVE IT!  You need a
specific game plan in order to generate traffic to a new
website (especially when your budget is very limited) and more
importantly...



You need to know what you
plan to do with the traffic once it begins to arrive at your
storefront.



Just like any good recipe, you already have
the basic ingredients you need to build your site from our
previous lesson...


In lesson
1
, we learned:




  • We need a domain name



  • A web builder software program



  • A  shopping cart



  • An affiliate program



  • An autoresponder system to follow up with
    our web traffic, and...



  • A reliable drop shipping company to supply
    us with quality products for "BACKEND" Sales.






Now it's time to start adding our "Special Herbs And
Spices" to make our website recipe hot, spicy and full of
flavor!  A dish you just can get enough of!


Building
Our Virtual E-Store From The Ground Up


First and foremost, it's imperative to your
success to remember that building your customer list and establishing
a relationship
with them is your primary focus!


That's it! 
End of story!  BUILD YOUR LIST!


Your customers are the foundation of your
business... and a solid foundation is KEY!  Just like
when building a house, if you don't have a solid foundation
it'll collapse faster than a straw house in a hurricane
without the proper- solid foundation.  That's why it's
extremely important to be sure to start building a solid
foundation (your customer list) and plan and then expand on
that foundation.


Okay... let's move on...


Before we can begin building our "virtual
e-store" we have to decide who are customer will be - in
other words... who we'd like to target.  In my opinion,
there are three key ingredients I always consider
before deciding upon a target or niche'.


What are the three
KEY ingredients I always look for?




  1. An easily targeted "laser tight"
    market



  2. Interesting content to write about in the
    marketplace



  3. Products readily available to generate
    both front and backend sales




Okay... So now it's time I take the reigns and
make our first decision about our "Virtual
E-store"... After all... this is my course ;-)


Since one of my favorite pastimes is cooking,
I'd like to build our e-store around this subject.  So,
let's take a few minutes and see if we can't look at the three
key ingredients as they pertain to a "cooking theme"
for our site...


 



1
An Easily Targeted
" Laser Tight" Market



Obviously...  WAY TO MUCH COMPETITION
online for a website only focused on cooking in general.


We could throw that thought right out the
window....


But luckily we don't have to dismiss the idea
all together...


What we can do is break down the
subject of cooking into a more laser targeted "pinpoint
focused" niche'.  This way,  we would still be
able to capitalize on the market.


So let's see if we can't get a little tighter
focus and dig deeper into this niche'...


How about cooking...  but more
specifically targeted to a specific gender
?


The male "cooking" population would
definitely be an easier "LESS COMPETITIVE" market to
target than the female market... Wouldn't you agree?


But I'm only assuming - I didn't actually look
into it.


And there are a lot of Chefs who are males -
even more than women...


But I think that there are probably more women
cooking the "family meals" than there are men. 
Should we just specifically focus on the men online who
like to cook for their families?


Good thought... we'll keep that in mind!


Now I think we're starting to get somewhere!


But I still think we need to get more
specific.  We want a "pinpoint" targeted site!


Why?  Why do we have to be so
"Laser" targeted?


Ahhh.. patience  my astute student!


Once we've completed this entire course,
you'll completely understand the need to tightly define our
market ;-)


For now - Let's keep digging...


What about the diet craze?  How about
desserts?  What about fried foods or baked dishes as a
main focus?  We could consider just offering
"Southern" cooking ideas or ethnic dishes.  We
could focus on just appetizers, snacks, or finger foods.


What about cakes, pies, or sweets in
general...


Our options are really limitless!


And it's all part of the brainstorming
process - trying to define a laser tight niche'...


Here's a thought...


I recently made up my mind to lose some weight
so that's something that really interests me right now. 
Perhaps we could run with something focused on weight loss...


Can we focus on low-carb meals for men?


We could... but I think there's still way to
much competition online for "weight loss" in
general... albeit man or woman...


But let's see if we can't run with the
"weight loss" theme since there's a huge demand
online for "low carb" meals right now (and I am
personally interested in the subject)


We need to keep brainstorming and continue to
dig further...


We really need to find an ULTRA RESOURCEFUL
extremely laser targeted niche...


Wait a minute...  I have got a great
idea!


You know what I really enjoy more than
anything else when it comes to a good meal?


I love it when my wife and I have some time
alone and we plan a nice romantic dinner together (NO KIDS!)
and turn off the lights, light a few candles, and just talk
over a good bottle of wine and a nice delicious meal!


I especially enjoy cooking those types of
meals for her!


NOW THAT'S LIVING!


The only problem for me lately has been trying
to cook up a nice romantic meal and still watch how many
calories and carbs I'm eating. (I think I just love food TOO
MUCH!)


Perhaps there's a way we could focus our site
around some of those topics!


By Golly... I think we're getting close...


Okay... so what do we have so far?


First, we're going with a cooking theme.


Second, we're going to focus the cooking
around "everyday folks" who REALLY  like to
cook - almost as a hobby of sorts.


Third, we'll try to keep in mind the
"healthy conscious" aspect of cooking since so many
folks are watching their weight and eating healthy.


Fourth, ROMANCE!  If we could come up
with a game plan to focus our cooking website around all those
things, I think we'll definitely have a winner!


Remember the three areas of interest (KEY
INGREDIENTS) that we want to make sure we incorporate?


Let's review...


What are the three KEY ingredients?




  1. A "laser targeted" market



  2. Interesting content to write about in this
    marketplace



  3. Products readily available to generate
    both front and backend sales




Excellent!  You're a brain-child!


Do you think we could laser target a niche' in
the cooking category, focused on folks who like to cook as a
hobby, who want to eat healthier, and (my favorite) are
looking to spice up the romance in their lives?


Guess what... I think we'll hit a HOMERUN!


I think we've definitely found our laser
tight niche
'.  Now let's look into our second Key
Ingredient
...



2 
Interesting Content To Write About



What could be more interesting than "good
food" and increased romance, all while maintaining a
healthier lifestyle?  Plus, as I mentioned earlier, I
don't think we'll have much competition on that topic... do
you?


You see... because we took our time and had
our thinking cap on before we ever began to build and plan our
site (our game plan), we can now design a site that's not only
informative but also entertaining - focused around a
"hot", interesting, "PINPOINT targeted market!


You always have to keep one very important
aspect of Internet marketing in your mind at all times. 
We discussed this in Lesson 1 briefly as well.


The Internet is the Information Highway!


It always has been... and always will be!


Never lose sight of the fact that folks are
searching for information online.  Therefore, when
considering a theme for your website, you'll always want to
keep in mind the fact that your site will not
"PRIMARILY" be providing products for sale, but more
importantly
... HIGH QUALITY,
INTERESTING CONTENT!  Sales will then come naturally!


Like I said, I like the topic of cooking. 
Therefore I know I'll find working on a website  related
to cooking both fun and relatively easy to maintain and keep
updated with fresh content.


I also like to consider myself a
"romantic" (although my wife may disagree!)


Add to that the fact that I'm also trying to
live a healthier lifestyle...  and I think we've found
the perfect combination!


We will want to plan our site around a lot of
valuable, interesting, informative, free content to attract
visitors, so this second ingredient is very important (and
we'll talk about this in more detail in later lessons as
well).


Just remember this...


On the Internet - Content
Is King!


So, regarding our SECOND KEY INGREDIENT
when considering our website theme with respect to "Interesting
Content To Write About"
, I think we've passed the
test!


Two Ingredients Down... One To Go!


If we pass the third test, I think we'll have
a winner!



3
Products To Generate Both Front And Backend Sales



Well, I think we could find plenty of
cookware, flatware, perhaps custom initialed chef aprons,
novelty chefs hats, dinnerware, glassware, small appliances. 
You name it - I'm sure we could get it!


 


PLUS - and here's a goldmine!...


We could eventually even add some
"romantic" gifts when sales really start to take off
- like chocolates, fine wines, even roses and such that we can
offer via an affiliate program like 1-800-flowers!


Yes... BRILLIANT I KNOW!


We'll definitely find ways to create multiple
streams of income from this little gem of a site - GUARANTEED!


It's important to remember that the actual
products you'll be offering your customers is your last
concern when starting out!


I know that may sound crazy to you, but it's
very true.  Pick a laser tight theme, make sure you could
offer good interesting content, help your visitors solve their
problems and strive toward strengthening their lives in some
way!


Your last step  - your least concern at
first - should be finding products to offer for sale.


Sound crazy?  Well, I think you'll change
your opinion once we're done building our "virtual
e-store"!


On a
side note:
I also have a few GREAT ideas for additional
income streams (BIG MONEY MAKERS) for our site... but we'll
have to wait on those for future lessons.  I don't want
us to get too far ahead of ourselves just yet...


So, we've got a highly targeted market to tap
into...


We're convinced we could write quality,
entertaining, informative content for our site...


And, we can easily find a drop shipping
supplier for our product sales...


Hocus Pocus... I think we have a winner!



So,
why don't we raise the curtain and unveil the

name of our new site...


 



Drum
roll please....





A candle light cooking theme focused on fine
meals, fine wines, juicy desserts, and ROMANCE!  And
because we added the "LITE" into our theme, we can
even throw in a section for those "healthy
conscious" eaters too!


Now let's reflect back for a minute and
think about something...


Imagine if we simply decided to setup a site
dealing with the topic of cooking. 


So, we ventured out to setup a
"superstore" and to find every supplier imaginable
who would drop ship cooking supplies for us to make sales. 
After we completed all our product research and setup accounts
with all our drop ship suppliers, we then decided  to
build a HUGE site with all the "bells and whistles"
and start promoting it in the search engines everyday.


It could be quite exciting!  We may even
spend months designing the site - or worse yet - thousands of
dollars hiring a web designer to build our dream website.


And guess what...  It turns out looking
awesome!  Boy... are we proud!


We've got credit card processing, PayPal all
setup, a whole database of high tech "goodies"! 
Tell a friend, A Newsletter about cooking, Impressive photos
of our products, etc., etc.... Quite Impressive!


We call all our family and friends to give
them the web address.  They're quite impressed as well! 
We tell everybody we come in contact with that we're a BIG
BUSINESS OWNER and to check out our website when they have
time.


Our store has over FIVE THOUSAND products!


Now, all we have to do is sit back and let the
Internet work it's magic!  We've got a super site online
so - of course folks will find it!  The search
engines would be crazy not to list our website in the top 10
searches for cooking or cookware.... right?


Heck, we've got 114 pots and pans sets, 12
uniquely designed cutting boards, 122 varieties of steak
knives, 16 different wine bottle openers, 7 electric fryers,
31 high tech microwave ovens, 14 toasters, 6 blenders, 4 deep
fryers, 16 spice racks, 11 espresso machines, 3 cappuccino
machines, 44 flatware sets, 85 ceramic canisters, 25 different
cookie jars... and the list goes on and on!


If someone surfing the net is looking for
anything related to cooking... rest assured they'll be buying
from us!


So we sit back and wait..


... and wait...


...and wait...


...and wait...


Our e-register hasn't rung once!  There
must be a problem with our credit card processor!


Nope...


... that all checks out fine.


Maybe our shopping car is having a problem...
WRONG AGAIN!  Our cart is working fine...


Maybe our prices are too high?  Let's
lower 'em a bit and we'll certainly start seeing orders pile
up.


So we lower our prices and flash "ON SALE
NOW" signs all over the website!  Now we're
practically giving away our products for little to no profit
but that's Okay!  We're sure going to make it up on volumes
of sales we'll have coming in now!


Weeks go by... still NO SALES!  Months go
by... Still no sales!


So what do we end up doing?


We could hire a search engine expert (a few
thousand bucks there) to give us a good ranking in the search
engines...


We could hire a web design consultant to
analyze our site to see if there's anything more we could do
to improve sales (a few more thousand there).


We could hire some top copywriting guru to
re-write the sales pages and "HOPE" that will
increase sales.


The list goes on and on...


But needless to say... we end up doing what
most new online entrepreneurs do...


We give up our dream of owning a profitable
business online and go back to looking for another way to make
a living.. Usually another J.O.B!


Trust me!  99% of hard working,
determined, intelligent people starting out online go through
this exact scenario.  I'm talking about "soccer
moms", hard working dads, entrepreneurs, small business
owners, grandparents, sisters, brothers - all hard-working,
honest, GOOD PEOPLE!


So, where did they go wrong?  They had
all the high tech products stocked to the ceiling.  They
paid a web designer to build a flashy "state of the
art" website.  They stayed focused and dedicated. 
They offered sales and FREE shipping!  They even dropped
prices to a bare minimum...


They thought they did everything they were
supposed to do!  They read all the e-books and spent
hundreds - if not thousands - on info products and seminars
guaranteed to teach them the "secrets" to making it
big time on the net.


So why aren't they depositing rolls of cash
into their bank account everyday?


It all comes down to one cruel aspect of doing
business online...


BECAUSE NOBODY CARES!


SO WHAT!


There are hundreds of websites just like
theirs all over the Internet!


The question is...


Why should I buy from YOU?


What's in it for me - THE CUSTOMER?


I'll tell you
where they went wrong right from the start...




  • They failed to pinpoint a
    highly-targeted laser tight niche...



  • They didn't offer me any Quality,
    Informative, Entertaining content...



  • And all they did was try to sell me
    something!  I DON'T WANT TO BE SOLD ANYTHING! 
    If I want to but something... I'll go to Wal-Mart!




Thank goodness
we're smarter than that!


And in lesson 3, we're going to continue on
building our e-store and begin adding a few more "profit
nuggets" that'll be sure to get our site off on the right
track...


So, until next time..


See you at the top,


Mick Phillips

Mick Phillips


P.S. I'd Love to hear your
comments or any feedback about this course.  Please send
me your comments to admin@mb-digitalenterprises.com