EXE versus PDF

EXE versus PDF
Why is it ebook publishers seem to favour PDF?Could it be that they can make them for FREE?Or is it because 10 pages in EXE format can fill over 50 pages in PDF?Or are they afraid they might miss out on the relativelyfew potential customers who uses MAC'S.
Its probably all of the above.Which I find annoying as most PDF ebooks(Or should I call them by there real name PDF Documents)Are hard work to read.I know most PDF publishers advise you to print them outto make reading easier.
Have you noticed when you print them just how much emptyspace there is?
What they should do in my opinion is create there booksin both PDF and EXE.That way the reader gets to choose the format they prefer.
EXE formatted ebooks look so much better,they are also easier to navigate.With EXE publishers have a lot more options open to them.
For example= affiliate links are made as clickable linkswithout showing the full affiliate link which is normally quite an eyefull.Also you can add special affects that enhances the readersviewing.They are easier to password protect as well.
The Ebook creation software I use also lets you add audio&Video and even autoscrolls for you .It also has built in art editing software .Judge for your self ,Just visit the link belowand download a Free copy of Killer Traffic Generation Tactics.Both the EXE and The PDF are in the same Zip File.
http://www.mb-digitalenterprises.com/ktg/kg18.htm
So isn't it time that Ebook publishers put the customers first.Give them the choice Its not expensive.